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SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery |
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End of the Battle Contd...China had emerged as the largest beer market (by volume) in the world in 2002 and was growing at a rate of 6% per annum through 2003 (See Exhibit II, III & IV for world's largest beer markets, top ten breweries and top twenty beer brands). Along with AB and SABMiller, other major international brewers such as Interbrew, Scottish & New Castle and Carlsberg Breweries also showed interest in increasing investments in the industry (See Exhibit V for a note on China's beer industry). In view of this, industry analysts expected the market to witness more takeover battles in the next few years. Background Note
However, with the Japanese emperor Hirohito's forces conquering Manchuria in 1936, Harbin went into the hands of the Japanese management between 1936 and 1945. The Dainippon Malt Wine Company, the largest brewery in Japan, operated the company under the name 'Harbin Brewery Stock Company Limited.'
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5] The Trans-Manchurian Railway project was aimed at connecting Russia and China through rail. The route follows the Trans-Siberian Railroad (that stretches almost 6,000 miles from Moscow to Vladivostok) until Tarskaya, from where it heads southeast into China, ending in Beijing. |
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