Data Granularity and Business Decisions

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Case Details:

Case Code : ITSY073
Case Length : 10 Pages
Period : 2009-2010
Organization: Disguised
Pub Date : 2012
Teaching Note : Available
Industry : Insurance
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

In 2010, there were over 2,689 insurance firms offering their products and services in the US Property and Casualty market and another 1,061 in the life and health segment. While 49% of the business was controlled by the top 10 companies, there were a large number of medium and small-sized insurance firms with premium income of below US$1 billion. While the larger national firms operated nationwide and offered a wider portfolio of products, the smaller ones were more focussed on select states and had a narrower product portfolio, at times operating in niche segments.

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Even as the larger enterprises cornered a bigger chunk of the market share, their absolute number remained small as compared to the smaller firms, which were large in numbers but captured a very small market share.

In several states, these smaller firms competed with national and other regional carriers for a highly commoditized product market.

Even in niche segments, there was growing competition from national carriers.

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