Google.com - The World's Number One Internet Search Engine
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Case Details:
Case Code : ITSY019
Case Length : 18 Pages
Period : 1996-2002
Pub Date : 2003
Teaching Note :Not Available
Organization : Google.com
Industry : Information Technology Countries : USA
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Background Note
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The founders of Google, Larry Page (Larry) and Sergey Brin
(Sergey) graduated in computer science from Stanford University in 1995. By
January 1996, Larry and Sergey began working on extending their summer project
work on a search engine. They wanted to develop technology that would retrieve a
relevant set of data from a massive database of information. They named their
search engine 'BackRub' because of its ability to identify and analyze 'back
links' that pointed to a given website. Larry began creating a new kind of
server3 environment that used low-end
personal computers (PCs) instead of costly big machines. For this they needed to
buy several low cost PCs. However, due to shortage of cash, they had to borrow
PCs from the university. |
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By 1997, BackRub gained a lot of popularity due to its unique approach to
solving search problems on the Internet.
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Throughout the first half of 1998, Larry and Sergey
focused on perfecting their technology. To store huge amounts of data,
they bought a terabyte of memory disks (one trillion bytes equal one
terabyte) at bargain prices. Larry used his dormitory room as a data
center, while Sergey used his room to set up a business office. By now,
they knew that their search technology was superior to any other
technology available. They actively started looking for potential
partners interested in licensing the same. They contacted many people
including friends and family. One of the people whom they got in touch
with was David Filo (Filo), the founder of Yahoo, a leading portal4. |
Excerpts >>
3]
Servers are computers or devices that manage the resources in a network. For
instance, users on a file server can store files on the server, which is
essentially a storage device dedicated to storing files. In a search engine,
database servers are used to process database queries.
4] A portal is a website featuring commonly
used services as a starting point and a common gateway to the web (a web portal)
or a niche topic (vertical portal/vortal). The services offered by most portals
include a search engine, news, email, stock quotes, chat, forums, maps, shopping
and customization options. Large portals include many more services apart from
the ones mentioned above.
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