Google.com - The World's Number One Internet Search Engine|IT and Systems|Case Study|Case Studies

Google.com - The World's Number One Internet Search Engine

            
 
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Case Details:

Case Code : ITSY019
Case Length : 18 Pages
Period : 1996-2002
Pub Date : 2003
Teaching Note :Not Available
Organization : Google.com
Industry : Information Technology Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Google Makes Searching Easier

In mid-2000, Google took its first step in the direction of aggressive global expansion by announcing that its search engine would be available to users in 10 languages other than English. Now, users could conduct searches in Swedish, Finnish, French, German, Portuguese, Dutch, Norwegian, Italian, Spanish, and Danish.

In September 2000, Google increased the number of foreign languages to 14 by adding Japanese, traditional and simplified Chinese, and Korean as well.

The company also planned to support 15 more languages, including Hebrew, Greek, and Russian by end-2000...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Surfing into the Future

Google's good fortunes continued in 2002. It was recognized as a 'Top Business Media Property' by BtoB, America's leading marketing publication. Google's inclusion in the Top ten rankings of the Media Power 50 made it the most preferred consumer brand online...

Problems at the Search Engine Giant

In spite of its growth, popularity and profitability, Google faced several problems in late 2002.

As competition from other search engines intensified, some of Google's corporate clients and website users objected strongly to its policies. The first sign of trouble can be traced to changes in Google's relationship with its long-time partner Yahoo. In 2001, Yahoo had signed a $ 7.1 million contract with Google. Under the contract Google agreed to provide Yahoo with exclusive web search results...

Exhibits

Exhibit I: Google - Awards and Recognition
Exhibit II: A Comparison of Various Search Engines
Exhibit III: Google - Web Search Services






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