Open Source Innovation at Mozilla Corporation

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Case Details:

Case Code : ITSY064
Case Length : 19 Pages
Period : 2002-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : Mozilla Corporation
Industry : IT - Software
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Strategic Management Formulation, Implementation, & Control, 12e

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Excerpts Contd...

The Challenges Faced

However, the participatory model of functioning raised several tricky management issues, like a long winded decision-making process and a lack of secrecy. Baker pointed out to two major problems with developing open source software - "stop energy" and "loners"...

The Marketing Strategies

While the management of open source innovation was a crucial issue for Mozilla, marketing the products developed also proved to be a significant challenge. The entire marketing effort of Mozilla focused on using the sense of ownership, inherent in the Firefox developer community to make them undertake measures to promote Firefox...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

The Road Ahead

As of early 2010, Mozilla continued to draw an increasing number of volunteers both for its development, as well as marketing initiatives...

Exhibits

Exhibit I: Various Logos Used During the Development of Firefox
Exhibit II: Methods of Participation at Mozilla
Exhibit III: Roles and Leadership at Mozilla
Exhibit IV: Project Development Process of the SeaMonkey
Exhibit V: Some Featured Projects of Mozilla
Exhibit VI: The Global Usage Share of Various Browsers

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