Innovations in the Music and Entertainment Industry in India

Innovations in the Music and Entertainment Industry in India

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Case Details:

Case Code : BREP003
Case Length : 15 Pages
Period : 1991-2004
Pub Date : 2005
Teaching Note :Not Available
Organization : -
Industry : Music and Entertainment Industry
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Innovations in Music Industry

Music World: Wooing Music Lovers

In April 2000, leading Hindi movie actor Hrithik Roshan (Roshan) visited the city of Kolkata (West Bengal) as part of a promotional exercise undertaken by music retailing company, Music World Entertainment Ltd. (Music World). (Refer Exhibit I for more information on Music World.) Little did Music World know that this move would literally throw a large part of the city out of gear. The film star, riding high on the success of his maiden film, had become a national craze...

Designing the retail outlet:

Music World started its operations in November 1997 with its first store in Chennai. A lot of planning and strategic thinking went behind the designing and setting up of its retail stores. Foremost of the strategic planning decisions was the selection of the right location...

Promotional Activities

Each Music World store organized various events and promotional activities. They took the form of offers to customers, celebrity and artiste visits, etc. To beat the competition and stay in focus, efforts were directed at making the stores a 'happening place' by organizing events on the shop floor without affecting sales...

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Planet M: Bringing Back the Smile!

Planet M, the retail chain promoted by the Times group14, strongly believed in satisfying every customer who walked into its stores. This customer centric attitude helped in developing a new culture where the customer was the driver and not just the end user of the music sold...

Strategies and Sales Promotion Activities

Planet M was launched on 15 August 1999, opposite CST, Mumbai and since then there has been no looking back.

In April 2004, the company boasted 48 stores across the county and planned to open 30 more outlets by 2005.

In tune with the time constraint that most customers face today, the company laid more emphasis on building shop-in-shops, what the organisation termed 'satellites' instead of several stand-alone outlets... My Music...My Way! was an innovative and uniquely personalized website launched by Saregama India Ltd in the early 2000s. Music lovers visiting could create their own music CD, with their favorite songs, sequence, image and CD title from more than 25,000 songs across 16 genres posted on the website...

Excerpts Contd..>>

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14] Bennett, Coleman & Co. Ltd, the proprietors of The Times of India Group, was established with the objective of publishing newspapers, journals, magazines and books. With steady evolution and growth, the company slowly established itself as one of India's largest media houses. With several leading newspapers and magazines- The Times of India, The Economic Times, Navbharat Times, Femina, Filmfare, etc.- under its umbrella brand, the company has also ventured into the media and entertainment industry in the form of Radio Mirchi, Planet M, Times Music and Times Multimedia.


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