Travel and Tourism in India - Focus on Innovation and Customer

Travel and Tourism in India - Focus on Innovation and Customer Experience

            
 
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Case Details:

Case Code : BREP013
Case Length : 14 Pages
Period : 1995-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : -
Industry : Travel and Tourism
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Kerala Tourism

In the early 1990s, Kerala was far behind in attracting tourists compared to other traditional tourist destinations in India like Goa, Rajasthan and Agra, famous for the Taj Mahal. The state's emergence as the #1 tourist destination in India by 2000 was really commendable. The success of Kerala Tourism is a wonderful example to understand the importance of innovation, experimentation and focus on value creation for a tourist destination...

Tirupati – Temple Tourism

Temples in India, with their unique tradition and culture, rich architecture and sanctity, are a major tourist attraction. Tirumala-Tirupati has emerged as one of the most visited temple tourism destinations in India, with about 50,000 domestic and foreign devotees and tourists visiting the temple everyday.

Lord Venkateshwara is worshipped at the temple and his power to grant boons to devotees is legendary. Many devotees vow to offer their hair or money to the lord, on fulfilment of their wishes. The temple has become the world's richest temple, surpassing even the Vatican City in its earnings...

Innovation Case Studies | Case Study in Management, Operations, Strategies, Innovation Case Studies, Case Studies

The Air Travel Industry

The airline industry played a major role in the growth of the tourism industry in India. The GOI worked towards improving the infrastructure and increasing the frequency of international flights to all international airports that were near major tourist destinations. The industry experienced significant changes in the mid 1990s, when the GOI implemented its open skies policy that allowed private players into the air travel industry...

Jet Airways

In 2003, JA was the largest and most sought out private domestic airline in the country. JA not only survived fierce competition from IA but also emerged as a formidable competitor...

Medical Tourism

By the turn of the 20th century, many leading hospitals in India were equipped with state of the art medical infrastructure and a talented pool of highly qualified doctors, which made it possible for them to offer world class treatment at most competitive prices...

Future of the Indian Tourism Industry

In early 2004, Kerala was undoubtedly the tourism leader in India, with revenues amounting to over Rs 9.5 bn in 2003, which were expected to cross the Rs 12 bn mark in 2004. In 2003, Goa was the second highest revenue earner from tourism in India...

Exhibits

Exhibit I: Apollo Group Hospitals – Promoting Medical Tourism


 

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