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Case Code: CLBS144
Case Length: 03 Pages 
Period: 2006 - 2014  
Pub Date: 2017
Teaching Note: Not Available
Subject :Business Strategy
Organization :--
Industry :Sports
Countries : India

Dipika Pallikal - Inspiring Young India



The case discusses India’s first Asian Games Squash singles bronze medalist, Dipika Pallikal (Dipika), her unwavering commitment towards the game, and major challenges she faced during her career. Dipika started playing at a very young age, and won numerous awards in junior championship. Later on, she won many international tittles at prestigious tournaments like Commonwealth Games and Asian Games, bringing glory to the nation. During her career, Dipika confronted many challenges. Dipika was unhappy with some Indian authorities like Squash Rackets Federation of India and the country’s government funding system. She was disheartened by the fact India lacked sponsors for this expensive game and had never organized big squash tournaments. However, defying all the odds, Dipika managed to focus on her game bring glory to the country at various international tournaments.
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  • Understand the factors that contribute to success.
  • Discus what inspiration can be drawn from Dipika Pallikal.
  • Study the challenges posed by the external environment.
In 2014, Indian squash player Dipika Pallikal (Dipika) added another feather in her cap by winning gold medal in the doubles at the Commonwealth Games 2014. Dipika, the highest ranked women’s squash player in India, followed this up with a bronze at the 2014 Asian Games, Incheon, South Korea...
1. List out the factors that helped Germany emerge World Football champions.
2. What lessons can businesses learn from Germany’s FIFA 2014 Triumph?


Dipika Pallikal, Sports Personality. Challenges, Common Wealth Games, Asian Games, Squash, Indian Olympic Association, Inspiration

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