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Case Code: CLHR015
Case Length: 4 pages 
Period: --  
Pub Date: 2009
Teaching Note: Not Available
Subject : Human Resources/ Organization Behavior
Organization :--
Industry : --
Countries : --

Training with Video Games at Cold Stone Creamery*



Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had been using video game as a training tool since 2005. Through the custom-made video game Stone City, the company aimed to train its frontline employees on customer service and sensitize them to ice-cream portions, inventory wastage, and their effect on profitability. As more and more companies used video games as a training tool considering the demographics of their entry-level workers, experts were divided on whether video games were an effective training tool.
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  • Training and Development; Training design
  • Computer-based training
  • E-learning
  • Functional training – Sales training
Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had made a name for itself for innovative products and in-store experience. The company used in-store made ice cream and combined it with mix-ins, candy, or other items folded in to make new flavors. According to the chain, its competitors could replicate its ice cream quality but not its experience...
Questions for Discussion:
1. Critically analyze the Stone City training video game. Why do you think more and more companies are using video games as a training tool?

2. Discuss the pros and cons of using video games as a training tool.


Cold Stone,Training design,E-learning,Functional training

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