|
| Details |
Case Code: CLHR030
|
| Case Length: 3 pages |
| Period: - |
| Pub Date: 2009 |
| Teaching Note: Not Available |
| Subject : Human Resources/ Organization Behavior |
| Price:Rs.100 |
| Organization :-- |
| Industry : Media |
| Countries : -- |
|
|
|
|
Mspace: GroupM's Interactive Digital Learning System Aping Social Networks* |
|
|
|
|
|
|
| In 2008, leading global media investment management company, GroupM, started an online training initiative that closely resembled a social networking site. The program called Mspace, was created to bolster the interactive advertising knowledge of its employees and build their digital skills. The program made use of personas to deliver the training modules.
|
| Buy Now |
| To download this case click on the button below, and select the case from the list of available cases: |
OR
 |
|
|
| |
Issues: |
|
| Introduction |
| In 2008, leading global media investment management company, GroupM, found itself facing a challenge. It needed to bolster the interactive advertising knowledge of its employees and build their digital skills but there was a paucity of experienced talent in the market to recruit from and training interventions from external agencies would work out to be costly.... |
| Questions for Discussion |
1. Critically analyze GroupM's Mspace online training initiative.
2. "Even something like Mspace has to be used as an adjunct to a formal digital training program." Discuss. |
Keywords |
|
Training and development,Training techniques,Training methods
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
|
|
|
|
