CallHealth: An Innovative Approach to Healthcare



Case Code : CLMISC028
Publication date : 2017
Subject : Miscellaneous
Industry : Healthcare Industry
Organization : CallHealth Services Private Limited
Length : 05 Pages
Teaching Note: Available
Country India


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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

The case is about the enterprising initiatives undertaken by young entrepreneur Sandhya Raju through the launch of CallHealth to provide improved medical services to people at their doorstep to help them live a healthy and better life. CallHealth is an innovative and integrated healthcare system to cater to the comprehensive healthcare needs of the people in their homes. As an aggregator of healthcare services, CallHealth provided a complete range of healthcare services under a single platform. It originated from the emerging need to build a connectivity and collaboration among the stakeholders of the healthcare system to provide a wholesome healthcare package to people at their doorstep.


Understand the entrepreneurship initiatives undertaken by Sandhya Raju through the introduction of CallHealth.
Understand CallHealth’s integrated healthcare services, a one-stop solution to healthcare issues for patients.
Analyze the comparative advantage of CallHealth’s online healthcare services over offline healthcare services.


CallHealth Services Private Limited (CallHealth), one of the first integrated virtual and mobility healthcare platforms in the world, was launched in September 2015. Promoted as an online supermarket of healthcare services, CallHealth offered comprehensive online healthcare products and services to patients, right from wellness to prevention to cure, at their doorstep using a technological platform. Calling CallHealth the Amazon of the healthcare industry, Hari Thalapalli (Thalapalli), CEO of CallHealth, said, “This is a first of its kind in the world because to our understanding there is no player who does an integrated play-virtual and physical-across all services ever...

Key words:
CallHealth,Online Healthcare services,Satyam Computers,Emergency Management and Research Institute (EMRI),Integrated healthcare,B. Ramalinga Raju,Mobile Health Officer (MHO),Sandhya Raju

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