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| Details |
Case Code: CLOM010
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| Case Length: 5 pages |
| Period: - |
| Pub Date: 2006 |
| Teaching Note: Available |
| Subject : Operations |
| Price:Rs.100 |
| Organization :- |
| Industry : Chemicals and Petrochemicals |
| Countries : - |
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E-business at BPCL and GAIL* |
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| The caselet describes the various e-business initiatives undertaken by the two companies -- BPCL and GAIL, in the petroleum industry. The e-business initiatives helped the companies to improve operational efficiencies as well as to offer better services to the customers.
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Issues: |
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- Impact of e-business techniques on the supply chain operations.
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- Impact of e-business initiatives on customer relationship management.
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| Introduction |
E-business helps firms implement and manage supply chain processes in a more effective manner by visualizing information across the entire supply chain, responding to changes like customer demand, etc.
In India, several industries have started using e-business techniques in order to look after the entire supply chain process from the point of production to the point of ultimate consumption. The petroleum industry has also started using e-business techniques to improve operational efficiency. Bharat Petroleum Corporation Limited (BPCL) was the first to initiate e-business operations. Gas Authority of India Limited (GAIL), the largest gas transmission and marketing company in India, also uses e-business processes...
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| Questions for Discussion: |
1. Describe the various e-business initiatives undertaken by BPCL and GAIL and the advantages that have accrued from it.
2. What are the factors that play a crucial role in devising an e-business strategy? What, in your opinion, could lead to a complete failure of the entire e-business strategy of companies in the petrochemical industry? |
Keywords |
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e-business,BPCL,GAIL
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
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