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Case Code: CLOM010
Case Length: 5 pages 
Period: -  
Pub Date: 2006
Teaching Note: Available
Subject : Operations
Organization :-
Industry : Chemicals and Petrochemicals
Countries : -

E-business at BPCL and GAIL*



The caselet describes the various e-business initiatives undertaken by the two companies -- BPCL and GAIL, in the petroleum industry. The e-business initiatives helped the companies to improve operational efficiencies as well as to offer better services to the customers.
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  • Importance of e-business
  • Impact of e-business techniques on the supply chain operations.
  • Impact of e-business initiatives on customer relationship management.
E-business helps firms implement and manage supply chain processes in a more effective manner by visualizing information across the entire supply chain, responding to changes like customer demand, etc.

In India, several industries have started using e-business techniques in order to look after the entire supply chain process from the point of production to the point of ultimate consumption. The petroleum industry has also started using e-business techniques to improve operational efficiency. Bharat Petroleum Corporation Limited (BPCL) was the first to initiate e-business operations. Gas Authority of India Limited (GAIL), the largest gas transmission and marketing company in India, also uses e-business processes...

Questions for Discussion:
1. Describe the various e-business initiatives undertaken by BPCL and GAIL and the advantages that have accrued from it.

2. What are the factors that play a crucial role in devising an e-business strategy? What, in your opinion, could lead to a complete failure of the entire e-business strategy of companies in the petrochemical industry?



* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.