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Case Code: CLOM014
Case Length: 6 pages 
Period: -  
Pub Date: 2006
Teaching Note: Available
Subject : Operations
Organization :-
Industry : Retailing
Countries : -

Retail Solutions for ITC's Wills Lifestyle*



The caselet throws light on the two retail solutions that were used by ITC's Wills Lifestyle business to improve the supply chain in terms of improved service levels at retail stores and increased efficiencies in manufacturing and distribution.
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  • IT solutions for supply chain efficiencies.
  • Retail solutions to meet the multi-location requirements of a retail chain.
  • Benefits of supply chain integration.
The retail industry is India's largest industry, and accounts for over 10 percent of the country's GDP and around eight per cent of employment. Retailing has emerged as one of the most dynamic industries in the country with several players trying to establish themselves in the market.

However, since huge initial expenditure is required, not all entrants have been successful. However, ITC's Wills Lifestyle has grown steadily and it did especially well in 2005 when sales increased by 50% (April-December 2005) over the same period in 2004...

Questions for Discussion:
1."…….. The solution is highly scaleable and helps ITC to effectively manage its supply chain by providing stock visibility across the supply chain from 'vendor' to 'shelf,' and to optimize inventory levels for savings on interest costs and improved ROI. As a result, we have been enjoying improved service levels at retail stores and overall increased efficiencies with our manufacturing and distribution operations." How did Movex and PREDATOR help ITC to manage its retail chain?

2. At the Images Fashion Awards 2001 & 2003, Wills Lifestyle was declared ‘The Most Admired Exclusive Brand Retail Chain of the Year'. Why do you think that Wills Lifestyle was presented with such a prestigious award?


ITC Limited, Wills Lifestyle, Tata, Reliance, SAP, Retail chain, Intentia, Movex, PREDATOR, Stock visibility, Inventory levels, Vendor, Retail management solution, Java, Warehouse, ROI, Scalability, Supply chain, ERP, Vendor to shelf, Assortment plan, Apparel retailing

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.