ABB: Providing "Access to Electricity"|Business Ethics|Case Study|Case Studies

ABB: Providing "Access to Electricity"

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Case Details:

Case Code : BECG052
Case Length : 11 Pages
Period : 1992-2005
Pub. Date : 2005
Teaching Note : Available
Organization : ABB Group
Industry : Electric Equipment industry
Countries : Switzerland

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

ATE and Revenue Generation

ABB sought to align its social responsibility efforts with its business interests. The challenge before ABB was to turn sustainability into customer and business value. "ABB clearly recognizes that sustainability pays, and that products and systems that minimize environmental impact sell more readily," said Kornevall.

The ATE initiative, conducted in collaboration with ABB's business units, was about finding new ways to conduct business in low-income markets in a responsible way and increasing the socio-economic impact of electrification projects. The program brought skill-sets and experiences which would help ABB in meeting the electricity needs of low income regions, from where ABB expected a substantial part of its revenue to be generated in the future. Through the ATE initiative, ABB learnt to evolve a business model which used low-cost technology, and replicate it elsewhere. For ABB, the approach of working with all stakeholders meant lowering business risk as a stakeholder approach resulted in taking account of a wider range of views on the potential impact of electrification projects undertaken by ABB...

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Exhibit I: ABB Indicators in 2003 and 2004
Exhibit II: Evolution to the Triple Bottom Line
Exhibit III: Location of Selous Game Reserve in Tanzania, Africa
Exhibit IV: The Partnership Model of Abb in the 'Access To Electricity' Initiative
Exhibit V: Least Developed Countries (Ldcs) as Per Unctad And Countries Where 'Access To Electricity' was Initiated


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