Ban of Tobacco Ads by the Government of India
Excerpts
The Nays'
The Haze
Tobacco consumption was growing in the developing countries while it was falling in the developed countries. Concerned over the welfare of its citizens, who were fast becoming a prey, the Indian government decided to ban advertising by tobacco companies as a first step towards its goal of discouraging smokers. But the advocates of free choice and the cigarette companies (the worst hit in the tobacco industry when the ban was imposed) insisted that ban was no solution to the problem.
Said Shunu Sen, CEO, Quadra Advisory, "Excess of anything is bad.Excess of coffee, tea...whatever. Where do we draw the line?" They argued that that the ban was unjustified, as advertisements didn't promote smoking, and that the ban was not the right solution to the problem. The Cigarette companies expressed concern that the ban would deny them level-playing field.