Coca-Cola's Water Sustainability Initiatives
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Case Details:
Case Code : BECG090
Case Length : 23 Pages
Period : 2004-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : The Coca-Cola Company
Industry : FMCG
Countries : Global
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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The Coca-Cola drink, popularly referred to as 'Coke', is a
kind of cola, a sweet carbonated drink containing caramel and other flavoring
agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886,
at Atlanta, Georgia, in USA. The beverage was named Coca-Cola because at that
time it contained extracts of Coca leaves and Kola nuts . Frank M. Robinson
(Robinson), Pemberton's book-keeper and partner, who came up with the name for
the drink, suggested that it be spelt Coca-Cola rather than Coca-Kola because he
thought the two C's would look better while advertising. Robinson designed the
now world famous Coca-Cola trademark as well...
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Coca-Cola's Environmental Issues
Coca-Cola was accused of draining the underground water table and of releasing
improperly treated industrial effluents in less developed countries. The company
was hit hardest in India. The focal point of the environmental accusations in
India was the Coca-Cola plant located in the southern state of Kerala...
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Coca-Cola & Water
In 2002, Coca-Cola initiated its water sustainability initiatives to
provide local communities residing in the areas near its bottling plants
with access to potable water. Since the company was facing several
issues related to its environmental sustainability in India, it launched
several rainwater harvesting projects in India in June 2002.
The company received support from several non-governmental organizations (NGOs), central groundwater authorities, state groundwater boards, and welfare associations...
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Coca-Cola's Water Stewardship Strategy
In 2007, Coca-Cola initiated a global water project that focused on reducing, recycling, and replenishing water used in the company's beverage production (Refer to Exhibit IV for Coca-Cola's global water sustainability goals)...
Excerpts Contd...>>
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