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The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing?
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"As a business that has built its reputation over the past decade on a commitment to healthy organic products, environmental quality, and social justice for its producers, Honest Tea's decision to partner with Coca-Cola - a multinational corporation that has consistently violated all three of these principles in their global business practices - confounds me."1 - Honest Tea's Customer, Commenting on Coca-Cola Acquiring a Stake in Honest Tea, in February 2008. "The world of social responsibility should not be restricted to the smaller, more boutique companies. With things like this (Coca-Cola acquiring a stake in Honest Tea), more consumers will have access to socially responsible products."2 - Seth Goldman, TeaEO, Honest Tea, in August 2008.
The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing? - Next Page>>
1] Seth Goldman, "Will Honest Tea be Corrupted by Coke," http://blog.inc.com, February 28, 2008. |
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