'Ecomagination' at Work: GE's Sustainability Initiative|Business Ethics|Case Study|Case Studies

'Ecomagination' at Work: GE's Sustainability Initiative

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Marketing, Finance, Corporate Governance, Economics, Project Management, Insurence, Free Management Case Study, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BECG068
Case Length : 19 Pages
Period : 2005-2006
Organization : General Electric Company
Pub Date : 2006
Teaching Note : Available
Countries : The US
Industry : Diversified

To download 'Ecomagination' at Work: GE's Sustainability Initiative case study (Case Code: BECG068) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 400;
For delivery through Shipping & Handling Charges extra: Rs. 400 +Shipping & Handling Charges extra

Business Ethics Case Studies
Case Studies Collection
ICMR Home
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Past Controversies

In all its years of existence, GE had not been known as a particularly environment-friendly company. In fact, as a large company with interests in several industrial outfits, it had for long been one of the biggest corporate polluters in the US. While the company had built up a strong reputation for delivering outstanding returns to shareholders, it had lagged behind on the social responsibility front...

Remedial Attempts

Although GE had traditionally been a company that gave more importance to profitability than to social responsibility, the Business Ethics in the early 2000s demanded that companies look beyond financial objectives.

This was also the time when the Kyoto Protocol was a much discussed subject, and environmental concerns were increasingly being raised at global forums like the G8 and WTO meetings. Besides, consumers and investors had become more environmentally conscious than before, which made it all the more important for companies to consider environmental interests in all their operations...

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

From Imagination to Ecomagination

GE announced the Ecomagination project in May 2005. The project's name was a play on GE's corporate slogan 'Imagination at Work'. Announcing the launch, Immelt said that business was "no longer a zero-sum game - things that are good for the environment are also good for business."He added that GE was embarking on this initiative "not because it is trendy or moral, but because it will accelerate [economic] growth."...

Outlook

Although the results of the first year prompted GE's detractors to concede that Ecomagination was not a publicity exercise to clean up GE's image, but a serious project to which the company was committed, there was still a fair amount of skepticism about its success in the long run. For instance, industry observers were interested in finding out how GE, which was one of the largest suppliers of coal-fired power plants, nuclear reactors, and jet engines, would extend the Ecomagination initiative from a few projects to a company-wide exercise...

Exhibits

Exhibit I: Hydrogen-Powered Vehicles
Exhibit II: GE Annual Income Statement
Exhibit III: GE'S Six Core Business Units
Exhibit IV: Some Ecomagination Products
Exhibit V (A): A Screenshot of One of GE's Print Ads
Exhibit V (B): Text Extracts from the Ecomagination Ad Campaign
Exhibit VI: 2005 Ecomagination Leadership Award Winners

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.