A Report on Online Advertising|Business Reports

A Report on Online Advertising

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Case Details:

Report Code : BREP037
Report Length : 42 Pages
Period : 2002 - 2006
Organization : Google, Yahoo, Microsoft, MSN, America Online (AOL)
Pub Date : 2007
Teaching Note : Not Available
Countries : World
Industry : Online Advertising

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Executive Summary  5
Introduction  5
     Types of Online Advertising  6
     Display Advertising or Banner Ads  6
     Sponsorship  6
     E-mail Advertising/Opt-in E-mail Advertising  6
     Search Advertising  7
     Lead Generation/Referrals  7
     Classifieds and Auctions  7
     Rich Media  7
     Skyscraper Ads  8
     Pop-up / Pop-under Ads (Interstitials)  8
     Floating Ads  8
     Search Engine Advertising  8
     Checking the Effectiveness of Online Advertising  9
Industry Analysis  9
     Time Spent by Europeans in Viewing Various Media  10
     Major Online Advertising Players  11
     Strategic Corporate Developments  13
     Product Introductions/Innovations  14
Geographic Market Analysis  15
Factors Affecting Demand  31
     Online Advertising Gains Importance with both Internet Service Providers and Advertisers  31
     Increase in Online time spent by European People  31
     Online Activities of Europeans  32
     Broadband Internet Usage in Europe  33
     EIAA Survey on Online Advertising  33
     Effectiveness of Online Advertising  34
     Internet Grabs Market Share of Television in Advertising  34
     Certain Elements in Online ads that Positively Impact a User  35
     Growing Number of Internet Users  35
     Mobile Advertising  36
     Search Engine Optimization  37
Challenges Facing Online Advertising  37
     The Click Fraud  37
     Certain Aspects of Online Ads that Negatively Impact a User  38
     Deficit in Revenues and Economic Depression  39
Outlook  39


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