Vivendi Universal: In a Strategic Flux|Business Strategy|Case Study|Case Studies

Vivendi Universal: In a Strategic Flux

Case Studies in Business, Management Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR054
Case Length : 17 Pages
Period : 1996 - 2003
Organization : Vivendi Universal
Pub Date : 2003
Teaching Note :Not Available
Countries : France
Industry : Media & Entertainment

To download Vivendi Universal: In a Strategic Flux case study (Case Code: BSTR054) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Background Note

VU's origins can be traced back to 1853, when the Compagnie Générale des Eaux (CGE) was established as a joint stock company by the French government in Paris as a civil engineering and utilities company. CGE was founded with two main objectives: to irrigate land for cultivation and to supply drinking water to the cities of France. The company began operations by supplying water to the city of Lyon.

In 1854 the company began supplying water to Nantes and in 1860 to Paris. Inspired by the success of the utilities business, CGE's services were expanded to various places in the years to come. CGE expanded its operations to other countries by supplying water to Venice in 1880 (this was the company's first international contract). CGE was awarded utility contracts to supply water to the cities of Istanbul (1882) and Porto (1883). By 1953, CGE, which had a utility network of ten thousand kilometers, supplied drinking water to eight million people in France. Over the next two decades, CGE further strengthened its utility services business by offering district heating services and waste disposal (in 1967) by setting up plants for domestic waste disposal (for composting as well as heating purposes).

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

In 1972, CGE ventured into the real estate promotion business by constructing an office complex, la Défens, in Paris. By 1976, CGE's business portfolio included construction and energy besides utilities, contributing 28%, 12% and 48% of the company's total sales respectively.

The acquisition of Compagnie Generale de Chauffe in 1980 transformed CGE into the largest private energy group in France. Subsequently, in 1980's, the company also acquired Omnium de Traitement Et de Valorisation (OTV), a water management company, and Compagnie Générale d'Entreprise Automobiles (CGEA), a transportation and waste management company. In 1983, CGE and the Agence Havas media group (Refer Table I for a brief note on Agence Havas) together established Canal Plus, the first ever pay television (TV) channel2 in France. CGE held a 15% stake in the new company. CGE expanded into the telecommunication and media businesses by establishing Société Française de Radiotéléphone (SFR) in 1987, which became one of France's largest wireless operators...

Excerpts >>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

2] Unlike TV channels that come as a package deal for customers paying monthly cable TV charges, Pay TV channels are ‘sold'separately to viewers. Broadcasting companies are paid directly by the viewers and the latter can pick and select the channels they want to watch.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.