Xerox PARC: Innovation without Profit?
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Case Details:
Case Code : BSTR150
Case Length : 16 Pages
Period : 1970-2004
Organization : Xerox PARC
Pub Date : 2005
Teaching Note :Not Available
Countries : United States
Industry : -
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Introduction Contd...
Thus, Xerox PARC became PARC Inc on January 4th, 2002. At the time there was considerable speculation whether the center, initially set up to conduct pure research, could come up with enough commercially viable ideas to sustain itself.
The Purpose of PARC
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PARC was set up by Xerox in 1970 to conduct research to come up with innovations that would significantly influence the future of technology.
Some analysts felt that the setting up of PARC was prompted by Xerox's fear that computers would render copiers and typewriters (which were its core products at the time) obsolete.
PARC was to be a research center that would determine the future of computers and technology.
It was to look at and invent a future for Xerox that went beyond photocopiers.
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The Human Angle
The individual chiefly responsible for the founding of PARC was Jack Goldman, the Chief Scientist at Xerox. In 1969, although Xerox already had a research center at Webster, N. Y., he prepared a plan that proposed the setting up of a new research center to develop 'future technologies'.
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Goldman was also instrumental in hiring George Pake, a brilliant physicist, as the center's first director. Pake remained the director of the center till 1978, when he moved to the corporate headquarters.
He remained with Xerox till his retirement in 1986. Pake was believed to be the person responsible for having PARC
located at Palo Alto, over 3000 miles from the Xerox headquarters at
Rochester, N.Y. The company initially considered a number of locations,
most of them located near leading universities and research centers,
before finally settling on Palo Alto, in the region that would later
come to be known as Silicon Valley. |
It was a conscious decision on Pake's part to situate the new research center away from Xerox's corporate headquarters and existing research laboratory...
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