From Philip Morris to Altria|Business Strategy|Case Study|Case Studies

From Philip Morris to Altria

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA077
Case Length : 18 Pages
Period : 2003
Organization : Philip Morris
Pub Date : 2004
Teaching Note :Not Available
Countries : USA
Industry : Tobacco

To download From Philip Morris to Altria case study (Case Code: BSTA077) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

The new name reflected the company's evolution into a substantially larger, more diverse enterprise than we were originally.

- Geoffrey C. Bible, outgoing chairman and chief executive1.

Adopting a new name for our parent company is a natural next step in the evolution of this enterprise, and I consider it a privilege to guide our family of companies through this journey.

- Louis Camilleri, Chairman & CEO2.


Effective January 27, 2003, Philip Morris (PM), the world's largest and most profitable tobacco seller, had changed its corporate name to The Altria Group, Inc. Altria became the name of the parent company of leading FMCG companies, Kraft Foods, Philip Morris USA, Philip Morris International and Philip Morris Capital Corporation. The management believed that the new name would help the company to insulate its non-tobacco divisions from the social, legal and competitive pressures that tobacco business faced. Louis Camilleri, the new chairman, reflected on the possibilities ahead for the company as it embarked on a plan to improve its corporate image...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Excerpts >>



Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.