Haier in 2005

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Case Details:

Case Code : BSTA122
Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : China
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Developing Competencies

Haier became the first household appliance maker in China to adopt a logistics management system. The company followed a unique concept in logistics management - one flow and three nets. "One flow"focused on orders information flow; three nets referred to the global supply chain resources net, global customer resources net, and computer information net. "Three nets"worked together to support the processing of order information, and the orders information moved all business activities. Through its advanced logistics system, Haier achieved integrated control of the entire production process, from the purchase of raw material under perfect price parities through the manufacturing, inspection, delivery and shipment of products...

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Future Outlook

From a nearly bankrupt company to a recognized worldwide brand, Haier had come a long way. By making employees responsible for meeting OEC criteria, Haier believed it would continue to excel and achieve its short-term goal of becoming one of the world's top three white-goods manufacturers...

Exhibits

Exhibit 1: Haier's Organization Innovation Links the Order to Supplier

Exhibit 2: Haier - Three Stages of Strategy Development

Exhibit 3: Haier - Divisional Management Account

Exhibit 4: Haier: Managing Intellectual Property

Exhibit 5: Haier - Financial Highlights

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