Hidesign: Aiming High

<< Previous

Excerpts

Hidesign, based in Pondicherry, India was the largest private sector employer in the state, employing over 2000 men and women. The firm, which crafted premium leather products, was started by Dilip Kapur (Kapur)...

In 2005, the size of the leather products market in India was around Rs. 1000 crores. Branded goods accounted for only 20 % of the products. If footwear were taken into consideration, then the proportion between branded and unbranded products was around 50:50 because the market had big players like Bata...

In the early 2000s, Hidesign was present in over 600 accounts in the US. Hidesign wanted to get into strategic relationships with major chains. In South Africa, Stuttafords stocked the Hidesign range, apart from Selfridges and Debenham's in the UK and Ireland, David Jones and Meyers in Australia, and two exclusive shops in Moscow...

In July 2004, Dilip Kapur unveiled the hotel "Le Dupleix", named after the famous French governor of Pondicherry, Marquis Joseph Francois Dupleix. Kapur held 85 % and his friend Dimitri Klein held 15 % in the venture. Over the issue of venturing into a totally unrelated business...

In 2005, Hidesign, with a turnover of Rs 84 crore (Rs 73 crore in India and Rs 11 crore abroad), had around 30 exclusive stores in India and another 10 in the pipeline. It had nine stores abroad and was planning another 50-60 stores at the most fashionable destinations across the globe over the next few years...

Exhibit 1: Hidesign Factory at Pondicherry
Exhibit 2: Hidesign's Product Line
Exhibit 3: World's Biggest Bag from Hidesign
Exhibit 4: Hidesign Print Ads

Custom Search

---

Economics for Managers Textbook Textbooks Collection	Economics for Managers Workbook ICMR books Collection	Case Studies in Business Strategy Volume VI Case Study Volumes Collection