Intel's Itanium2

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Case Details:

Case Code : BSTA081
Case Length : 17 Pages
Period : 1994 - 2003
Organization : Intel
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Information Technology, Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Itanium 2

Itanium 2's Explicitly Parallel Instruction Computing (EPIC) design and 3 MB integrated Level 3 (L3) cache enabled high processing rates and performance for faster on-line transaction processing, data analysis, and simulation and rendering...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Competition

Intel's chip making rivals such as IBM, Sun and AMD had already launched their 64-bit chips. Digital Equipment began selling its high-powered 64-bit Alpha chip in the 1990s. Sun's high-end Unix machines used the company's 64-bit UltraSPARC chips. IBM made another 64-bit chip, the Power4...

The Road Ahead

Intel was concerned that it was launching Itanium 2 amidst the deepest slump in the history of the IT industry. The company's' revenues--projected at about $26 billion for 2002 were 25% lower than in 2001. Neither Intel's sales nor the fortunes of its largest customers' showed signs of improvement...

Exhibits

Exhibit I: Intel Itanium 2: Processor Features
Exhibit II: Benefits of Itanium 2
Exhibit III: Design Goals of 32-bit and 64-bit Architectures
Exhibit IV: Interview with Varghese M. Thomas, Press Relations Manager, Intel India
Exhibit V: Intel Itanium Processor Family Roadmap
Exhibit VI: The Fate of Itanium 2 & Its Implications
Exhibit VII: Evolution of Intel's Product Line From 1971 to 2007
Exhibit VIII: Characteristics of Intel Processor Families
Exhibit IX: Frequently Asked Questions on Itanium 2
Exhibit X: Itanium Gets Linux Boost

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