The Making of Sony PlayStation|Business Strategy|Case Study|Case Studies

The Making of Sony PlayStation

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Case Details:

Case Code : BSTA089
Case Length : 12 Pages
Period : 1966 - 2003
Organization : Sony
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Entertainment

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Sony began in a bombed out Department Store in Tokyo in 1946. Masaru Ibuka, an engineer, and Akio Morita (Morita), a physicist, invested about 845 to start a company with 20 employees repairing electrical equipment and attempting to build their own products...

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Video Gaming Systems

Video games were targeted mostly at children in the age group of 6 to 14. Players controlled the game characters like racing cars or fighting monsters on a TV screen. Usually, a home video game system consisted of three types of components, a gaming console, controllers and cartridges...

The PS-X

On December 3, 1994, the first PlayStation console popularly called as the PS-X was released in Japan, one week after the release of Sega Saturn. The initial retail price was Y 37,000, about $387. Software available at the time of the launch included King's Field, Crime Crackers, and Namco's Ridge Racer, the PS-X's first certifiable killer-app...

The Launch of PS- 2

Sony announced the launch of PS-2, the successor to PS-X, on March 4 2000 in Japan, on October 26th in North America and about a month later in Europe. This console was a technological improvement over its predecessor...

The Road Ahead

As 2003 drew to a close, a new competitor was aggressively expanding its presence in the games market. Microsoft's gaming console, the X-Box was released in November 2001. Retailed at $299, the X-Box was positioned as the vehicle for delivering not just gaming experience but a whole gamut of entertainment avenues opened through Microsoft's MSN network...


Exhibit I: Sony PlayStation I
Exhibit II: Sony - Key Figures
Exhibit III: Product Differences between the Major Gaming Consoles
Exhibit IV: The PlayStation 2 Gaming Console
Exhibit V: Sony PS-X: Technical Specifications

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