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Matsushita's Turnaround |
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Excerpts Contd...Value Creation 21
Brand ManagementIn the early 2000s, digital manufacturing technologies and modularized components had lowered entry barriers in the electronics business. Consumer electronics products were becoming commodities that were increasingly difficult to differentiate from those of competitors. Price declines had become common... The Road AheadIn 2005, Matsushita continued to collaborate with other companies to create new products. The company announced a deal with Hitachi to produce plasma display panels (PDP). The fast-growing flat-screen television market became a new focus area for Matsushita... ExhibitsExhibit 1: Matsushita's New Business Segment Outline
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