News Corp in 2004: The DirecTV Acquisition and Beyond|Business Strategy|Case Study|Case Studies

News Corp in 2004: The DirecTV Acquisition and Beyond

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Case Details:

Case Code : BSTA099
Case Length : 09 Pages
Period : 1952 - 2004
Organization : News Corporation (News Corp)
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

News Corp was one of the largest media companies in the world, with total assets (as of June 30, 2003) of $67 billion and total annual revenues of about $30 billion. News Corp had diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin...

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Murdoch had inherited his passion for newspapers from his father Sir Keith Murdoch. Just before his death, Sir Keith used all his savings to increase his stake in News, which he bequeathed to his only son.

The young Murdoch was aggressive almost from the beginning. As soon as he took control of News, which was then outsold 2 to 1 by its bigger rival Adelaide Advertiser (Advertiser), he wrote to the Advertiser and made clear his intentions about taking them head-on...


By the 1980s, Murdoch was looking seriously at entertainment. He eyed the US, long considered to be the entertainment capital of the world. Murdoch believed that a serious integrated media company had to be involved in entertainment, of which, movies was an integral part...

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