POSCO in India|Business Strategy|Case Study|Case Studies

POSCO in India

            
 
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Case Details:

Case Code : BSTA130
Case Length : 14 Pages
Period : 1960-2005
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Steel

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Entry into India

The possibility of POSCO entering India received wide press coverage when the Korean President, Roh Moo-Hyun first visited Delhi in October 2004. The two countries agreed upon the need for closer trade ties and set a target of $10 billion in bilateral trade by 2008 (which stood at $4.1billion in 2005)...

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Controversy

Some of the country's leading politicians opposed the POSCO deal. Nilotpal Basu, a CPI(M) MP had written to the prime minister, Manmohan Singh to rethink the conditions of POSCO's entry...

The Deal Comes Through

Discussions between the Orissa government and POSCO continued during the 1st week of June. After a period of uncertainty, the state government announced that the MoU would be signed at Paradip on 22nd June 2005...

After the Deal

POSCO seemed to have walked away with a better deal with the Orissa Government when compared to the Tatas. POSCO's MoU included such terms as SEZ status, assistance from the State Government for iron ore reserves, better interface with the agencies for land and other infrastructure and longer validity of the MoU...

The Road Ahead

On 31st August it was announced that "POSCO-India Private Ltd"had been incorporated with the Registrar of Companies, Orissa, under the Companies Act 1956 as promised at the time of signing of the MoU...

Exhibits

Exhibit 1: Timeline
Exhibit 2: Picture of Naveen Patnaik, and Ku Taek Lee, after the Signing of the MoU
Exhibit 3: Posco's Product Wise Sales
Exhibit 4: Geographic Sales for 2004
Exhibit 5: Posco's Employees by Region
Exhibit 6: Financial Highlights



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