Wal-Mart in 2003: The World's Largest Company

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Case Details:

Case Code : BSTA091
Case Length : 16 Pages
Period : 2003
Organization : Wal-Mart
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Retail

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Wal-Mart made extensive use of information technology (IT). Wal-Mart associates typically had a hand-held computer linked by radio frequency network to in-store terminals...

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Marketing

Walton believed that the secret of successful retailing was to give customers what they wanted. "And really, if you think about it from your point of view as a customer, you want everything - a wide assortment of good quality merchandise, the lowest possible prices, guaranteed satisfaction with what you buy, friendly, knowledgeable service, convenient hours, free parking, and a pleasant shopping experience...

Human Resources Management & Work Culture

Wal-Mart was the largest employer in the U S. None of the employees were unionized. Company spokesmen repeatedly emphasized the importance of people to the company. Almost all Wal-Mart managers wore buttons that said, "We Care about Our People...

Concluding Note

Many large companies in the US had lost their growth momentum and were resigned to single digit sales growth. But Wal-Mart had been an exception. It had relentlessly focused on tweaking and improving its business model...

Exhibits

Exhibit I: Pricing Philosophy
Exhibit II: The Wal-Mart Culture
Exhibit III: Sam Walton's Rules For Building A Business
Exhibit IV: The Wal-Mart Cheer
Exhibit V: Wal-Mart Financial Information

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