Rethinking Domino's Expansion Plans|Business Strategy|Case Study|Case Studies

Rethinking Domino's Expansion Plans

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Case Details:

Case Code : BSTR014
Case Length : 9 Pages
Period : 2001
Organization : Dominos Pizza India
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Food, Beverages & Tobacco

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

To Grow or Not to Grow

By mid 2001, Domino's future growth plans were also slowed down. (Refer Exhibit II) In early 2001, Domino's had announced plans of adding 100 outlets every year, and an investment of Rs.500 million in 2001.

Hari Bhartia said, "The board had never approved either the investment or the plan to start 100 new outlets in a year's time."

The plan to open new outlets in Bangladesh was also postponed. These corrective measures were expected to be over by late 2001.

Explained Hari Bhartia, "When you grow the way we did last year, (2000), there are bound to be problems. Now, we are dealing with them." He was also looking for a new CEO...

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Exhibit II: Going Slow

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