Employer Branding at McDonald's: Redefining McJobs

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:
Case Code : HROB121
Case Length : 26 pages
Period : 2001-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast food
Countries : UK; Europe; USA

To download Employer Branding at McDonald's: Redefining McJobs case study (Case Code: HROB121) click on the button below, and select the case from the list of available cases:

Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

» Human Resource and Organization Behavior Case Studies
» HRM Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search

Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Please leave your feedback

<< Previous

Introduction Contd...

Since the 1980s, the word 'McJobs' had been used as slang to describe a low-prestige, low-benefit, no-future job in the service or retail sector, particularly in fast food restaurants and retail stores. Though the term had been coined to describe jobs at McDonald's, it later came to refer to any low-status job where little training was required and workers' activities were strictly regulated. Because of its common usage, the term appeared in the online version of the Oxford English Dictionary (OED)⁵ in March 2001 and the Merriam-Webster Collegiate Dictionary⁶ (Merriam-Webster Dictionary) in 2003. The OED described McJobs as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."⁷...

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Excerpts >>

5] The Oxford English Dictionary (OED), published by the Oxford University Press (OUP) in UK is a comprehensive dictionary of the English language.
6] The Merriam-Webster Collegiate Dictionary is an American dictionary of English language. It is published by the Merriam-Webster company, a well known American publisher of language-related reference works.
7] Allen Butler, "McDonald's to Battle Oxford Dictionary Over "McJobs"," www.associatedcontent.com, March 22, 2007.

Custom Search

Introduction to Human Resource Management Textbook
Textbooks Collection

Introduction to Human Resource Management

Workbooks Collection

Case Studies in Human Resource Management Volume V

Case Study Volumes Collection