CRM/KM initiatives at 3M|IT and Systems|Case Study|Case Studies

CRM/KM initiatives at 3M

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ITSY010
Case Length : 08 Pages
Period : 1997-2001
Pub Date : 2002
Teaching Note : Available
Organization : 3M
Industry : Mining and Manufacturing
Countries : USA

To download CRM/KM initiatives at 3M case study (Case Code: ITSY010) click on the button below, and select the case from the list of available cases:

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"We'll probably never complete the system, since new and improved technologies will always become available. As long as customers have problems, we'll be looking for better ways of solving them."

- Paul Guanzini, New Business Development Manager,
Corporate Customer Contact Center, 3M, in 2000.

The Need for Change

The story of US-based 3M (Minnesota Mining and Manufacturing Co.) goes back to 1902, when a group of five businessmen set up a company for mining operations in Minnesota.

Within a short span of time, the founders started making abrasives, which became very popular among local industrial consumers.

As a result of its strong focus on research and development (R&D) and the success of products such as Three-M-ite Abrasives Cloth, the Wetordry Waterproof Sandpaper and the Scotch Tape, 3M's sales crossed $ 1 million in 1917. During the 1920s, the company expanded its facilities and sales network, while continuing to launch innovative products.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

By the end of the 1930s, 3M had established a central research laboratory to pursue research in technologies with long-term potential.

This led to many breakthroughs, such as the invention of reflective materials (used for improving highway signs and markings).

During the Second World War, 3M focused on finding more uses of its products for industry.

In 1946, 3M stock was listed on the New York Stock Exchange.

In the early 1950s, 3M started its International Division to expand its global operations.

The decade also saw the company getting involved in the health care business.

Excerpts >>

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.