Charles Schwab - Expanding Online Trading Applications

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Case Details:

Case Code : ITSY007
Case Length : 10 Pages
Period : 1971-2001
Pub Date : 2002
Teaching Note : Available
Organization : Charles Schwab & Co. Inc.
Industry : Financial Services
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Using Java and 'WAS'

In late 1997, Purna Roy (Roy) realized that servlet technology would offer better results than the existing CGI setup.

Much of the presentation logic and transaction logic were embedded inside the CGI programs, thus requiring constant coordination of tasks between the web designers and software developers for performing even small tasks like altering the presentation of a web page. The process also needed each group to have a working knowledge of the other's functional area. Roy decided to use Sun Microsystems' programming language Java, and the WebSphere Application Server (WAS) of IBM to develop the new infrastructure (Refer Exhibit III)...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Barista

In early 2000, Schwab's website was running on around 700 RS/6000 servers with four CPUs each, serving over 90,000 parallel end users...

Future Plans

In late 2001, Schwab announced its decision to extend its Java-based applications and use WebSphere software for its next-generation trading applications.

Schwab planned to use a wide variety of WebSphere products to further expand its online trading business.

Schwab also planned to utilize WebSphere software tools that would enable the development and deployment of various applications on the Internet and help manage a high volume of transactions.

Exhibits

Exhibit I: Charles Schwab - Products and Services
Exhibit II: Types of Schwab Accounts
Exhibit III: Websphere Application Servers
Exhibit IV: Charles Schwab New Technology Infrastructure

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