Fabmart's e - Tailing Model|IT and Systems|Case Study|Case Studies

Fabmart's e - Tailing Model

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Case Details:

Case Code : ITSY024
Case Length : 14 Pages
Period : 1999-2002
Pub Date : 2002
Teaching Note : Available
Organization : Febmart
Industry : Electronic Retailing
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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A Step Ahead of the Rest

Fabmart's e-tailing model was different from that of other horizontal portals...

Shopping at Fabmart

Fabmart's site was designed on the 'find what you need fast' policy. If a shopper wanted to buy a book from the bookstore, he had the option of selecting books according to title or first/last name of the author.

There was also the facility of advanced search, which searched for books combining two or three options.

If the customer did not have any specific book in mind, there was a browse feature on the site, which helped him browse through all the available books either by subject or by author.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Fulfillment and Payment Mechanisms

Fabmart's fulfillment process was broadly classified into sourcing, order consolidation and delivery...

A Means to Target Promotions

Fabmart maintained a database on what each of its customers was buying. This information was used by other companies to promote new brands...

A Long Journey Ahead

Unlike other shopping sites which spent money without any limit, Fabmart kept a tight tab on its spending. For instance, it cut down 50% of its communication cost by using instant messaging service instead of telephone lines.

According to analysts Fabmart had three characteristics in its favor: it had depth of information and contents on albums and artists; it was easy to navigate and order from, even compared to international stores; and the status of any order could be found easily by logging on to "My Account". 


Exhibit I: Fabmart Product Range
Exhibit II: Steps in Fabmart's e-Tailing Process
Exhibit III: Fabmall's Payment Options
Exhibit IV: Shipping Charges of Various Items
Exhibit V: Competitors of fabmart.com
Exhibit VI: Online Shoppers in 2002

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