Google, Inc.: Searching for New Avenues for Growth

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Case Details:

Case Code : ITSY068
Case Length : 20 Pages
Period : 2010-2011
Organization: Google Inc.
Pub Date : 2012
Teaching Note : Not Available
Industry : Information Technology
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Exhibits

Exhibit I: Google's Statement of Philosophy
Exhibit II: Google's Financial Performance (2005-2010)
Exhibit III: US Search Share (in October 2011)
Exhibit IV: Worldwide Desktop Search Engine Share (in October 2011)
Exhibit V: Worldwide Mobile/ Tablet Search Engine Share (in October 2011)
Exhibit VI: Worldwide Desktop Browser Market Share (in October 2011)
Exhibit VII: Worldwide Mobile Browser Market Share (in October 2011)
Exhibit VII: Worldwide Smartphone Operating Software Share (April - June 2011)

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