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Mahindra & Mahindra's E- Business Initiatives
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us ![]() Please leave your feedback ![]() |
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Introduction Contd...
M&M also used Customer Relationship Management (CRM) as a data-mining tool. CRM helped M&M to know about the problems in the existing products, if any, and develop new products with the help of information collected from the customers about the vehicles'performance.
5] It is a sports utility vehicle, launched in 2002 by M&M and targeted towards the premium segment. ![]()
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