PayPal.com's Business Model

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Case Details:

Case Code : ITSY040
Case Length : 18 Pages
Period : 1999 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : PayPal.com
Industry : Online Finance
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"I think it's rather innovative. It's a simple, straightforward idea. We really haven't seen any consumer-to-consumer payment schemes break out."¹

- Avivah Limn, Research Director of Payment Systems, Gartner Group.

"PayPal has been the best thing that could have happened to our business. We have received over 1,500 payments through PayPal with only one single problem, and it was my fault."²

- Paul Lewis, a Cincinnati Merchant.

"Our vision is to deploy PayPal in the conventional online setting as well as all these mobile devices to enable people to beam money to any e-mail account in the world from a PC, Palm Pilot or cell phone."³

- Peter Thiel, CEO of PayPal.com.

Introduction

In January 2002, a leading market research firm - Gartner Inc⁴ -- conducted a web survey of over 1000 online customers in the US, to study their payment practices.

The survey revealed that PayPal, the electronic payment system of the California-based PayPal.com was the most trusted payment system over the Internet.

It was used by 27% of the respondents, and an additional 8% were planning to use it in the future. One-third of the respondents viewed PayPal as a very reliable provider of payment services.

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1] Spangler, Todd, Start-Up Touts Mobile Cash Transfer System, Inter@ctive Week, November 15, 1999.

2] Leslie Walker, E-Mail Money Gains Currency, www.washingtonpost.com, October 05, 2000.

3] Confinity Beaming Cash to (and Among) The Masses Across the Globe, Future Banker, December 1999.

4] Founded in 1979, Gartner Inc. is a research and advisory firm with more than 10,000 clients in 75 locations worldwide. Headquartered in Stamford, Connecticut, Gartner has 4,000 associates including 1,200 research analysts and consultants in more than 90 countries. In the fiscal 2003, its revenues amounted $858 mn.

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