Tesco.com - A Rare Profitable Dotcom|IT and Systems|Case Study|Case Studies

Tesco.com - A Rare Profitable Dotcom

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ITSY025
Case Length : 14 Pages
Period : 1990-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Tesco plc
Retail ing
Countries : UK

To download Tesco.com - A Rare Profitable Dotcom case study (Case Code: ITSY025) click on the button below, and select the case from the list of available cases: 

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How to Order this Case

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Background Note

Tesco's roots can be traced back to 1919, to a grocery selling business set up in London by an ex-army person Jack Cohen (Cohen). In 1924, Cohen named his business Tesco, based on the first three letters of a tea shipment he had procured (T E Stockwell) and the first two letters of his surname. In 1929, he opened the first Tesco store and within a year, he established many more outlets under the Tesco label. Over the next few years, the business expanded gradually to various parts of the UK. In the late 1940s, Cohen introduced the self-service mode (customers picking up the merchandise themselves) in Tesco stores. Growth for Tesco came largely through the acquisitions route as Cohen purchased many small shopping store chains all over the UK.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

In the early 1960s, the company began selling clothing, household goods and fresh food, in addition to groceries. By now, Tesco had become a household name in the UK because of its competitive prices. However, due to the Retail Price Maintenance (RPM) system prevalent in the country at the time (which prohibited large retailers from selling below a price agreed upon by the suppliers), companies like Tesco were not able to compete with the small retailing outfits on the pricing front. To overcome this problem, Tesco came up with the idea of 'trading stamps.' These stamps were given to customers in return for making purchases at its stores. After the customers collected a specified number of stamps, they could exchange them in return for cash or gifts. This scheme became very popular and Tesco's popularity and sales soared substantially...

Launching Tesco.com

During the 1990s, Internet based businesses were sprouting all over the world. The dotcom fever being at its peak at the time, the online groceries business was also expected to become successful. This business took shape in the US, with the establishment of high-profile companies such as Webvan and Streamline.com. Partly inspired by its decades-old expertise in the grocery selling business, and partly by the hectic activity in the online grocery business in the US, Tesco too decided to tap the Internet for business. And, in 1996, it established a small task-force of six middle-level managers to put in place a basic online selling framework...

Excerpts >>

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.