Innovations in the Healthcare Services Industry in India

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Case Details:

Case Code : BREP001
Case Length : 15 Pages
Period : 1991-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Amrita Institute of Medical Sciences, Aravind Eye hospitals, Apollo Hospitals
Industry : Healthcare
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Amrita Institute of Medical Sciences

Amrita Institute of Medical Sciences (AIMS), a super-specialty facility opened in May 1998, was managed by the Mata Amritanandamayi Math (MAM). MAM was a public charitable trust founded to spread Mata Amritanandamayi Devi's⁶ message of spirituality, universal love and selfless service to humanity. AIMS provided primary, secondary and tertiary care and diagnostic services⁷...

Aravind Eye Care System

The Aravind Eye Care system (Aravind) comprised of Aravind Eye hospitals in Madurai, Theni, Tirunelveli, Coimbatore and Pondicherry, Aravind Postgraduate Institute of Ophthalmology, Rotary Aravind International Eye Bank, Lions Aravind Institute of Community Ophthalmology, Aurolab, Aravind Medical Research Foundation and Community Outreach programmes (Refer Exhibit III).

In the 27 years since the first Aravind Eye hospital opened, the network of hospitals has performed 1.8 million surgeries and has given eyesight to 13 million people. Though Aravind offered free service to nearly 70 percent of its patients, it was still able to maintain profit margins of 40%...

Innovation Case Studies | Case Study in Management, Operations, Strategies, Innovation Case Studies, Case Studies

Apollo Hospitals

Apollo Hospitals Enterprise Limited (Apollo) was the largest private hospital group in Asia with 28 hospitals and 5,658 beds. In 1979, AHEL was incorporated as a public limited company. Its promoter was Dr. Prathap C Reddy. It set up its first corporate hospital in Chennai, Tamil Nadu, in 1983. Apollo hospitals provided total healthcare services, from primary, secondary and tertiary care, to diagnostic services and pharmacies. Apollo revolutionized the healthcare industry in India by making its hospitals a one-stop location for people's healthcare needs....

Diagnostic Centers and Pathology Laboratories

In the 1970s, most diagnostic centers and pathology labs in India were small individual owned centers and the services were highly localized. While there were some centers that were affiliated to large corporate hospitals, they were usually in the same premises and catered largely or exclusively to the needs of the hospital. But a trend of hub and spoke centers has emerged in recent times. Through the spokes the hub was able to extend its services to small towns and rural areas...

Future of Healthcare Services Industry in India

Some analysts feel that the hub and spoke model will be increasingly popular, not only for diagnostic tests, but for specialized tertiary healthcare too, in the near future. At present, small towns have limited health services. The presence of 'spokes' will improve accessibility to standard healthcare in small towns...

Exhibits

Exhibit I: Departments and Specialty Services at Aims
Exhibit II: Services at Aims
Exhibit III: Aravind Eyecare System
Exhibit IV: A 70-year-old man in Pathinettangudi, mailing a Photograph of his Eyes to the Aravind Eye Hospital, Madurai, through Webcam for Consultation.

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6] Mata Amritanandamayi Devi was born in a fishing village in Kerala in 1953. A devotee of Lord Krishna, she believed that her purpose in life was to improve peoples' lives whether they were rich or poor, and whatever their religion, caste or creed. Her teachings attracted several followers, and the MAM was set up 1998.

7] Tertiary care is highly specialized and is provided by specialists like ENT doctors, cardiac surgeons, neurologists etc. This type of care includes emergency and trauma care, organ transplants, neonatal care, etc.