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Travel and Tourism in India - Focus on Innovation and Customer Experience |
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ExcerptsKerala TourismIn the early 1990s, Kerala was far behind in attracting tourists compared to other traditional tourist destinations in India like Goa, Rajasthan and Agra, famous for the Taj Mahal. The state's emergence as the #1 tourist destination in India by 2000 was really commendable. The success of Kerala Tourism is a wonderful example to understand the importance of innovation, experimentation and focus on value creation for a tourist destination... Tirupati – Temple TourismThe Air Travel IndustryThe airline industry played a major role in the growth of the tourism industry in India. The GOI worked towards improving the infrastructure and increasing the frequency of international flights to all international airports that were near major tourist destinations. The industry experienced significant changes in the mid 1990s, when the GOI implemented its open skies policy that allowed private players into the air travel industry...
Future of the Indian Tourism IndustryIn early 2004, Kerala was undoubtedly the tourism leader in India, with revenues amounting to over Rs 9.5 bn in 2003, which were expected to cross the Rs 12 bn mark in 2004. In 2003, Goa was the second highest revenue earner from tourism in India...
ExhibitsExhibit I: Apollo Group Hospitals – Promoting Medical Tourism |
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