Amazon.com: Customer Service Champion (2015)

In 2014, US-based online retailer Amazon.com, Inc. (Amazon) topped the 24/7 Wall Street, LLC’s ‘Customer Service Hall of Fame’ list for the fifth consecutive year(See Exhibit I for Customer Service Hall of Fame list). In addition to receiving the highest percentage of ‘excellent’ responses for its customer service, less than 2% rated the company ‘poor’, the lowest negative perception of any company reviewed in the survey. According to Henry Blodget, editor-in-chief of Business Insider, “Over the course of its spectacular 17-year history, Amazon has always put customers and investing for the long-term, first. Time and time again, for example, Amazon has voluntarily and proactively cut prices to increase its value to its customers. It has invested in technology and customer service practices that startle and delight customers and create long-term loyalty. It has made big, bold bets that had relatively low odds of paying off. And, in so doing, Amazon has built one of the most dominant, enduring, and valuable enterprises that the Internet boom has yet produced.”