A Note on Financial Ratio Analysis|Management|Business|MBA|Marketing|Strategy|Case Study|Case Studies

A Note on Financial Ratio Analysis

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Case Details:

Case Code : MISC010
Case Length : 21 Pages
Period : -
Pub Date : 2003
Teaching Note : Available
Organization : -
Industry : Banking & Financial Services
Countries : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Calculating Financial Ratios of HLL

Let us understand how the above financial ratios are calculated using the balance sheet and income statement of HLL, the largest fast moving consumer goods company in India...

Advantages of Ratio Analysis

Financial ratios are essentially concerned with the identification of significant accounting data relationships, which give the decision-maker insights into the financial performance of a company. The advantages of ratio analysis can be summarized as follows:

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• Ratios facilitate conducting trend analysis, which is important for decision making and forecasting...

Limitations of Ratio Analysis

Ratio analysis has its limitations. These limitations are described below:
• A ratio in isolation is of little help. It should be compared with the base year ratio or standard ratio, the computation of which is difficult as it involves the selection of a base year and the determination of standards...


Ratio analysis has a major significance in analyzing the financial performance of a company over a period of time. Decisions affecting product prices, per unit costs, volume or efficiency have an impact on the profit margin or turnover ratios of a company...

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