ICMR Newsletter

E-Newsletter from

Vol 2, Issue 03, Aug 2020

Dear Reader,

In this issue of Just in! Case, we provide information on our new and best-selling cases in Q1’FY21. “Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic” is one of the Featured Cases. In the Perspectives section, we speak to Dr. Urs Muller, Associate Professor of Practice, SDA Bocconi and Affiliate Program Director, ESMT Berlin.

Dr. Debapratim Purkayastha, Director, IBS Case Research Center, spoke to Republic TV on the case-based pedagogy followed at IBS Hyderabad and on the Case Research Center which is a Center of Excellence at IBS Hyderabad. Just in! Case spoke to Dr. Rajesh Srinivas Upadhyayula, Professor of Strategic Management at IIM Kozhikode on the importance of case studies in teaching the subjects of Strategy and Economics.

Happy to share that ICFAI Business School (IBS) Hyderabad has won the 2019 EFMD Case Award in the ‘Finance and Banking’ category. IBS Hyderabad has also won awards in the prestigious Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA, for the third consecutive year.

We hope you enjoy reading this issue and look forward to receiving feedback from you.

Best wishes
Case Research Center, IBS Hyderabad

Featured Case
Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic
	The case discusses American multinational conglomerate and technology company Amazon.com Inc.’s strategy to survive and emerge successfully from the Covid-19 or Coronavirus.
The Covid-19 outbreak that started in December 2019 in Wuhan, China, soon spread to countries across the world, and led to consumers and businesses taking precautions...

BigBasket’s Struggle with COVID-19
	The year 2020 was marked by a pandemic that affected the entire world. The Coronavirus (COVID-19) spread to almost every country across the globe.
There were global and domestic lockdowns restraining cross border movement to curb the spread of the virus. The lockdown in India disrupted the supply chain of many industries. But people were affected most by the disruption...