Coca-Cola's Business Practices: Facing the Heat in a Few Countries
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG061 |
For delivery in electronic format: Rs. 400 ;
For delivery through Shipping & Handling Charges extra: Rs. 400 +Shipping & Handling Charges extra
Themes--- |
| Case Length |
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20 Pages |
| Period |
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1989-2006 |
| Pub. Date |
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2006 |
| Teaching Note |
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Available |
| Organization |
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The Coca-Cola company |
| Industry |
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Beverage (Softdrink) |
| Countries |
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USA, Columbia, India, Mexico |
Abstract:
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The case discusses some of the alleged controversial business and labor
practices of The Coca-Cola Company (Coca-Cola) and its bottlers in a few
countries.
The case discusses in detail about the allegations made
against Coca-Cola's labor practices in Columbia, environmental and
product issues in India, and trade practices in Mexico.
The case also
highlights the rise in consumer activism as it includes details of the
ban imposed on Coca-Cola's products by some university campuses in the
US and Europe on account of pressure by student unions and other
activist organizations. Coca-Cola's responses to these allegations have
also been presented in the case.
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Issues:
» Understand the issues and allegations faced by Coca-Cola in Colombia,
India, and Mexico
» Understand the challenges faced by multinational companies due to the
rise in consumer activism
» Appreciate the importance of communication and social responsibility
for multinational companies that operate across geographic regions and
cultures
Contents:
Keywords:
Coca Cola, Business Ethics, Corporate Social Responsibility, University
ban, Environment Management, Labor Practices, Columbia, India, Mexico,
Accounting Fraud, Communication, Student Union, Trade Union
Coca-Cola's Business Practices: Facing the Heat in a Few Countries
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