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Promotion Case Study | Procter & Gamble`s `Double Down` Strategy during COVID-19 Pandemic Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Procter & Gamble`s `Double Down` Strategy during COVID-19 Pandemic Available
Promotion Case Study | Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged)
Promotion Case Study | Rooh Afza:Rejuvenating a Century-old Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Rooh Afza:Rejuvenating a Century-old Brand
Promotion Case Study | Dove`s `Real Beauty Sketches` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dove`s `Real Beauty Sketches` Campaign
Promotion Case Study | Dabur`s Digital Marketing Initiatives Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dabur`s Digital Marketing Initiatives
Promotion Case Study | Paridhan: Patanjali`s Foray into Branded Apparel Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Paridhan: Patanjali`s Foray into Branded Apparel
Promotion Case Study | AMUL Girl: Staying Relevant in the Digital Age Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies AMUL Girl: Staying Relevant in the Digital Age
Promotion Case Study | Oatly AB: Bringing Disruption to the Global Dairy Industry Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Oatly AB: Bringing Disruption to the Global Dairy Industry
Promotion Case Study | Ambushing Adidas: Nike`s `Going Brazilian` 2018 FIFA World Cup Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Going Brazilian` 2018 FIFA World Cup Campaign
Promotion Case Study | Unlocking in the Lockdown: Amul`s Surge during Testing Times Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Unlocking in the Lockdown: Amul`s Surge during Testing Times
Promotion Case Study | Horlicks Using `mSamvaad` to Reach Out to a Media-Dark Rural Market Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Horlicks Using `mSamvaad` to Reach Out to a Media-Dark Rural Market
Promotion Case Study | Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues
Promotion Case Study | Dunkin Donuts to Dunkin’: A Rebranding Exercise Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dunkin Donuts to Dunkin’: A Rebranding Exercise
Promotion Case Study | Un-carrier-T-Mobile`s Strategy to Disrupt the US Telecom Industry Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Un-carrier-T-Mobile`s Strategy to Disrupt the US Telecom Industry
Promotion Case Study | Celebrity Brand Endorsement Crisis at Subway Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Celebrity Brand Endorsement Crisis at Subway Available
Promotion Case Study | Crocs-Embracing Its `Ugly` Image Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Crocs-Embracing Its `Ugly` Image Available
Promotion Case Study | InMobi-An Indian Mobile Advertising Unicorn`s Growth Strategies Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies InMobi-An Indian Mobile Advertising Unicorn`s Growth Strategies Available
Promotion Case Study | IKEA`s Innovative Marketing Campaign: `Buy with Your Time` Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies IKEA`s Innovative Marketing Campaign: `Buy with Your Time` Available
Promotion Case Study | Dream11 Dreaming Big: Ropes in Global Social Media Influencer for its IPL Digital Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dream11 Dreaming Big: Ropes in Global Social Media Influencer for its IPL Digital Campaign Available
Zipcar: Revolutionizing Car Rentals?
Air Deccan: The First Low Cost Airline in India  
Political Advertising - The 'India Shining' Campaign
The Coke Pepsi Rivalry Available
Relaunch of Frooti - The Digen Verma campaign Available
Fairness Wars Available
Pizza Wars Available
The Siyaram Celebrity Endorsement Experience Available
The Story of Benetton's Advertisement Campaigns Available
Film-Based Merchandising - Taking the Movies Home. Available
Banning Surrogate Liquor Advertising Available
Life Insurance Marketing in India (A) Available
SMS Advertising
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Ujala - The Supreme Whitener
Absolut Vodka - Creating Advertising History
Coca Cola India's Thirst for the Rural Market Available
Calvin Klein's Scandalous Advertising - Morality vs. Money
NIKE - 'The Goddess of Marketing' Available
CavinKare's Innovative Marketing Strategies
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Casas Bahia - Marketing to the Poor
Promotional Strategies of Cellular Service Providers in India Available
Zee Telefilms' Competitive Strategies Available
Marketing and Communication Strategy of Titan Industries' Watch Division
The New 'Indian' Airlines
Segway - Still Off-balance?
Grove Fresh Ltd - Marketing Organic Juices
ITC Food's Growth and Future Prospects
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Nike's “Joga Bonito” Marketing Campaign Available
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Apple iPod's Promotional and Positioning Strategies
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Catch-22 for Kellogg's?
Marketing Ghajini: Bollywood's Biggest Blockbuster
Hershey: Going through a Sweet Recession

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