Kraft Food's Fight against Obesity

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BECG025 For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 15 Pages
Period : 1996-2006
Pub. Date : 2003
Teaching Note : Not Available
Organization : Kraft Foods
Industry : Food and Beverages
Countries : USA

Abstract:

The case examines the growing impact of junk foods on American society. It examines the role played by food companies in the increase in the obesity growth rate in the US and Canada. The case discusses how Kraft Foods, the number one food products company in the US, faced criticism during the early 21st century for encouraging unhealthy eating habits and which led to numerous health problems. It then describes the anti-obesity initiatives undertaken by the company to quell the criticism. The case also discusses the responsibility of companies towards their consumers and society as a whole from an ethical dimension. Finally, it examines the role of consumers and the government in the increase in the obesity growth rate, and discusses ways in which this crisis could be handled.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Issues:

Junk foods are and the dangers associated with consuming such food products in large quantities

Social and corporate obligations of food companies to be 'honest' about their products and services

Contents:

  Page No.
Kraft Foods in Trouble 1
Building Blocks of the Story 2
Kraft Shares the Blame 5
Kraft Foods - Anti-Obesity Initiatives 6
Towards A Healthy Future? 8
Exhibits 11

Keywords:

Junk foods, American society, food companies, obesity growth rate, US, Canada, Kraft Foods, 21st century, health problems, anti-obesity

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