Greenpeace: Working for a "Green and Peaceful Future"

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BECG041 For delivery in electronic format: Rs. 500 ;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 16 Pages
Period : 1971-2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Greenpeace
Industry : Non Profit Organization, NGO
Countries : Global

Abstract:

Greenpeace, a non-profit organization is dedicated to improving and preserving the environment and the ecology of planet Earth. In this task, it is helped by its thousands of members and volunteers. Most of its funding comes through donations from its supporters, but in this matter, the organization is very strict about not accepting any donations from any organizations, governments or political parties. Greenpeace has a fleet of ships to support it in its work. Greenpeace raises its voice against a lot of policies and actions that it feels will harm the environment. The issues Greenpeace deals with range from "stop wars" to "save the seas". Greenpeace opposes any interest, whether a private or public business, an organization or a group of individuals, which undertake a policy or a project that is harmful to the environment.

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Greenpeace activists ensure that all their campaigns get a lot of media coverage and publicity, and its activists are well known for their publicity stunts. This generates negative publicity for the concerned business organization or government and generally forces it to withdraw its harmful policies and projects.

In recent years, Greenpeace has got a lot of criticism for having too narrow a vision as regards new scientific developments. It has also been accused of caring more for the publicity and less for the issue itself. Greenpeace has tried to remodel itself and to evolve as a more responsible environment conscious organization.

Issues:

To study the strategies used by Greenpeace to achieve its goals

To understand the social responsibility of businesses towards the environment. To understand the issues that are relevant in preserving the environment

Contents:

  Page No.
Introduction 1
Background Note 2
Operations 2
Changing Image 3
All's Not Green for Greenpeace 6
The Most Trusted Brand 8
Exhibits 10

Keywords:

Greenpeace, Exxon Mobil, Business Ethics, Environmental Pollution, Greenpeace International, Greenpeace Campaigns, Greenfreeze, Solution-oriented Campaigns, Media-dependant Campaigns, Bayer AG, Dow Chemicals, Genetically Engineered Food, Ecological Issues, NGOs, Ozone Depletion

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