ABB: Providing "Access to Electricity"

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BECG052 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility, sustainable development
Case Length : 11 Pages
Period : 1992-2005
Pub. Date : 2005
Teaching Note : Available
Organization : ABB Group
Industry : Electric Equipment industry
Countries : Switzerland

Abstract:

The case discusses the 'Access to Electricity' programs initiated by ABB as part of its Corporate Social Responsibility Activities in a few less developed parts of the world. The program was begun at Ngarambe, a village situated near the Selous Game Reserve in Tanzania.

Here, the program was able to bring electricity to Ngarambe and besides, the electrification project helped in the economic and social development of the village while taking care of environmental concerns. ABB used the 'Access to Electricity' project as a learning experience and committed itself to undertaking more such corporate social responsibility activities with the long term aim of generating stable revenues.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Issues:

Role of a company in bringing about sustainable development in an economically underdeveloped area

Using corporate social responsibility activities to develop competencies

Developing corporate social responsibilty activities into revenue generating activites in the long term

Contents:

  Page No.
Introduction 1
Background Note 1
Access to Electricity Program 3
Beyond Ngarambe 5
ATE and Revenue Generation 7
Exhibits 8

Keywords:

Corporate Social Responsibility, ABB group, Triple Bottomline Approach, Organization for Economic Cooperation and Development (OECD), Business for Social Responsibility (BSR), "Access to Electricity", Selous Game Reserve, WWF, Electricite de France (EdF), United Nations Development Programme (UNDP), Sustainable Development, Regional Development, Least Developed Countries (LDCs), NGOs, Ngarambe

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