Sustainability Management at Nau Inc.

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BECG080 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility, Sustainability
Case Length : 20 Pages
Period : 2004-07
Pub Date : 2008
Teaching Note : Available
Organization : Nau Inc.
Industry : Apparel Manufacturing and Retailing
Countries : US

Abstract:

The case examines the sustainability practices of the US-based apparel manufacturer Nau Inc (Nau). A start-up that was envisaged in 2004, Nau was built on the 'green foundation' and started selling its products in mid-2007.

The founder and the core group of the company, with their wide experience in the outdoor apparel industry, designed the company from scratch based on the ethos of sustainability. They believed that companies should be responsible to the community in which they operated. Forming a part of the bylaws of the company was a set of commitments toward environmental and social responsibility, and managing the company ethically.

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Nau's business model adequately addressed the social and environmental aspects of the triple bottomline. However, the economic viability of the model is yet to be proved. The case provides insights on how Nau challenged the established conventions in the apparel industry, relating to design, marketing, and distribution. Though Nau has established itself as a sustainable company, industry experts, however, are of the view that the sustainability of the company's business model is a point to deliberate on.

Issues:

Understand sustainability as a corporate strategy with reference to incorporation and operation of Nau

Understand the challenges faced by start-ups and ways to overcome them

Evaluate the methods by which companies can use sustainability as a competitive advantage

Appreciate the emerging trend among the companies to assume broader responsibility toward the environment and society

Contents:

  Page No.
Not Just Another Green Company 1
Background Note 2
Sustainability across the Value Chain 4
Eco-Friendly Products 5
Philanthropic Activities 10
The Road Ahead 11
Exhibits 13

Keywords:

Nau Inc, Sustainability, Corporate Social Responsibility, Green Foundation, Triple Bottomline, Environmental Responsibility, Business Activism, Leadership in Energy and Environmental Design, Eco-friendly Products, Code of Conduct, Webfront, Distribution , Corporate Philanthropy, Giving Wall, Partners for Change, Environmental Protection Agency, Code of Corporate Citizenship, Rules of Corporate Responsibility, Design Philosophy

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